@Twitter announces Pro Cycling Sponsorship
While "tech" has caused ballistic increases in housing prices in San Francisco, pushing condo prices over $1000/square foot, there are advantages to the presence of these companies close to home. And that's connections. A friend sent me the following story, scheduled for publication on VelocyclingNews.com . Fresh off its remarkable $18.36 billion IPO, @Twitter (NYSE: TWTR) has announced it will be sponsoring professional cycling in 2016, coincident with the first phase in the new UCI restructuring of the top tier of professional racing . "Every sponsor comes into cycling wanting to win the Tour de France," announced CEO Dick Costolo ( @dickc ), an avid cyclist himself. "Yet for any team to win is always a long shot. That's why we are taking a new approach, a guaranteed approach." That approach, it turns out, is to become title sponsor of each and every of the 16 class 1-A UCI professional teams. With the media exposure of professional c...